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Interconnect and Cross-Promote Beyond City Limits

Interconnect and Cross-Promote Beyond City Limits

Just as we must work to build infrastructure in our local business community, we too must look to interconnect and cross-promote beyond city lines. Taking our initial rubric, we can easily identify potential areas for cross-promotion.

It is no secret that Bay St. Louis, Pass Christian, and Ocean Springs ( and, of course, Fair Hope) all present a similar business aesthetic. Each has developed its downtown area into a mix of local art, beach front views, and locally owned restaurants. Rather than view each town as competitors, we can view the towns as complimentary pieces of our gulf coast communities all within a short drive of one another. We can then work with our neighboring towns for coordinated event planning and marketing of businesses and attractions. Cruising the Coast makes great use of this. 

The same principle can be applied to more specific attractions as well. The Walter Anderson Museum already has cross-promotional deals in place with the Ohr Museum and Lynn Meadows that the city can utilize and expand on. Within the town we can cross promote the National Seashore, Fort Maurepas over to the Blakely State Park in Alabama, Ship Island, and the Hiking Trail just north of Highway 15 on 49. 

Matthew Pavlov